When we started working on CareMore’s Spanish TV spot for Univision, we spent over a month talking to CareMore employees in order to find the right story.

That’s how we met Rosa, a nurse practitioner in Las Vegas. Growing up, Rosa accompanied her mother often to the emergency room because of her mother’s severe asthma attacks.

However because they were poor and lacked health insurance, they weren’t able to afford quality healthcare. When she became a nurse, Rosa dedicated her life to serving the underserved and doing whatever it takes to help her patients.